Here’s one indicator you’ve done something right in life: you attend a Red (in this case, Black) Carpet Event with celebrities and actors and actresses all over the place and the prettiest woman in the room is your wife.
Erin, in her dress and shoes.
Weirdly, we were nervous going into the event. I joined up with Tremendum Pictures earlier this year and although I’ve since met all sorts of people from all the highest walks of life, there was something intimidating about going into this thing–what with its jeweled purses, camera flashes, and fanfare and so forth. So much fanfare. Every news crew in town was there.
What to wear was a huge concern. It really shouldn’t have been. We saw people in everything from baseball caps to full-blown suits to pantsuits to floor-length gowns. But, as I said, Erin was the prettiest. She walked past the assembled crowd of fans waiting in line to see the movie with a full-on strut.
This being Fresno, it was 107 degrees out. This being a weird time in weather history, it was incredibly humid. Pretty sure I both ate too much popcorn and lost 3 pounds in sweat.
The Gallows is a movie I joined at the end of its four year creation process. My official credit on the film is “Assistant Set Decorator.” If you see the movie when it comes out on July 10th (and you should if you like awesome and fun in combination), pay special attention to the very last scene. You’ll see some of my handiwork and furniture.
This is an indie movie. We all pitched in whatever way we could, doing all sorts of things and contributing our time, talents, and vanity mirrors. The past few weeks we’ve all been going to local theaters to spread the word and sign posters. (Well, Writer-Directors Chris Lofing and Travis Cluff have been signing posters. Tell someone they could get their poster signed by the Assistant Set Decorator and watch them run.)
In one particularly hilarious, spontaneous moment, as we were exiting the theater a week or so ago after a 2 hour signing, Travis yelled out to me, “HEY, HAVE YOU HEARD ABOUT THIS MOVIE, THE GALLOWS?”
I was halfway across the parking lot. Travis was passing the line of people waiting to get in. They just stared with equal parts curiosity and confusion. I yelled back, “NO! WHAT’S THAT?”
“IT’S THIS GREAT NEW HORROR MOVIE MADE IN FRESNO COMING OUT JULY 10TH!”
“JULY 10TH YOU SAY?”
“YEAH! MADE IN FRESNO!”
“IN FRESNO? REALLY?”
Only, I didn’t say “NO SH#*!” That’s what Chris, who was standing next to Travis, heard me say. For some reason. What I really said was “NO WAY!” I’ve never said “NO SH#*!” in my life. But Chris’s version is funnier.
Despite this guerrilla approach to getting the word out, The Gallows is certainly not being distributed like an indie movie. It’s coming out with the full support of Warner Bros. Marketing and it shows.
It feels like the buzz is hitting the right pitch and certainly the people who have now seen it have been blown away by it. If you like scary movies, you can’t miss this one. It delivers the goods in a big, big way.
Chris Lofing, Erin, Me, Travis Cluff
My second favorite thing about the Black Carpet Event (Erin’s outfit was clearly the first) was seeing my friends Chris and Travis take a victory lap. They have sacrificed everything they have and more to make this movie. The success they’re about to have is well-deserved. They’re good, gracious guys who are always, always quick to recognize the contributions of others and how blessed they are.
The pre-screening mingling was a contest of foot space. I can’t even imagine what all the regular patrons of Maya Cinemas were thinking as they dodged fancy shoes and shuffled through to Inside Out and Ted 2. Local Morning Show hosts were there, the Mayor of Fresno was there, all the press, all the investors in the film, the producers out of Hollywood, everyone was there.
What’s funny is how lost everyone can look at an event like this. Besides the actors and Chris and Travis, no one really has a purpose besides watching the movie.* So, you stand and you talk and try to look like you belong. You do belong, of course–you’re on the list–but to be approved for admittance without purpose is an uneasy kind of belonging. At least for me. I like to have things to do.
*Or taking pictures. No one asks you to take pictures at an event like this–there were plenty of people around who were being paid to do it–but you do it anyway both because you want the memento and because it’s something to do.
Erin and Megan, just before the show started.
Erin and I settled into our seats alongside our friends Nate (who also works with Tremendum) and Megan, and our new friend, Brandon Jones, the film’s sound designer. Brandon’s a great guy and a great talent who, as you’ll discover once you see the movie, was absolutely integral to the movie’s success. The only music in the entire film plays over the end credits, so it was really up to Brandon to design a soundscape that would carry you all the way through the thing without making you once question why there aren’t any strings or guitars telling you how to feel. This is absolutely, perfectly what happens. Nice work, Brandon.
Quick story about Brandon: he just so happens to be tall and good-looking. After the film, he was mobbed by a large group of screaming women who demanded he take a picture with them. The funniest thing about this was that Ryan Shoos, one of the leads of the film, was standing nearby. Completely ignored. Ryan was a good sport about it and even went up to Erin and told her, excitedly, “that’s Brandon Jones over there!”
The movie went over like gangbusters with the audience. Lots of hiding faces behind hands and gripping the seats. Erin, surprisingly, did great with it. She watched it all with eyes open and managed to have a great time despite the film not being her usual bag. I was worried she’d be more like Megan and want to throw up. Seriously, Megan was so out-of-her-mind scared I’m pretty sure she thinks we made a radio show.
The credits were everyone’s favorite part. The movie was made entirely in Fresno by Fresnans and it was just so, so satisfying to clap and applaud for the people who were right there in the room with you. I’ve applauded after a film before, but it’s never been for the benefit of the people who made it. They’re never there. I just enjoy the explosion of joy that can follow a good movie and I like joining celebrations. This was different. This was more like a play. When we applauded, the actors and producers and casting person and, yes, the Assistant Set Decorators got to actually feel the love. Erin and Megan and Nate and I reserved our biggest cheers for Travis’s wife, Amber. Outside of Chris and Travis, I can’t think of anyone else more directly responsible for making The Gallows possible.
The stars of The Gallows with Erin and Megan. From L-R. Reese Mishler, Cassidy Gifford, Megan, Erin, Pfeifer Brown
The actors were mobbed afterwards. With the exception of Cassidy Gifford, daughter of Kathie Lee and Frank, the spotlight is not something they’ve really had before. Not on this level, certainly. You can already tell they’re pros, but also gracious and sincere in their acceptance of praise. I had a particularly good time catching up with Reese, who is the audience surrogate in the movie and gets his lines cut off hilariously in the editing over and over again. Not that my opinion is anything he should care about, but I assured him it worked for the movie and the character.
Back Row L-R: Tyler Smith, Megan Healy, Erin, Me, Nate Healy. Front Row L-R: Richie Mirelez, Ryan Shoos, Chris Lofing, Travis Cluff
The cameras came back out as everyone made the rounds once again for photos. As a special treat, the actual gallows made for the film was reconstructed in the theater lobby. Surrounded by barriers, no one had dared approach it all night. Sensing a great photo op, Chris and Travis just busted down the barriers and started calling people up in all sorts of combinations for pictures with them and the cast and the producers. Like I said, gracious.
By the time the afterparty hit, we were ready to eat. The food was good, but the real treat was the venue. Erin and I are both graduates of Fresno State and one of the more irksome things about our time there was the construction and establishment of the Smittcamp Alumni House, a beautiful, mansion-like building made exclusively for elite scholars, rich university donors, and visiting dignitaries. Or whatever. I never really knew what the Smittcamp Alumni House was for, but I did know that it robbed us students of a whole bunch of parking spaces. Because space. I was never allowed into the building until this very, quite spectacular night.
So, Smittcamp Alumni House, you had my ire. But guess WHAT? You… you’re a pretty nice building. Thanks for hosting us.
Erin and I left the party a little early, at 10:45pm. She had been complimented by Cassidy and several other people on her shoes throughout the night, but beauty comes at a price and I like a wife with feet. Once we’d cleared the threshold of the Smittcamp House, the shoes were off and Erin lost about a foot of height.
Erin was truly in her element the entire night. Not only was it the prettiest she’d felt in a very long time, but it was the first time since losing our jobs last year that she felt like we were part of something professional. You don’t know how much you need to feel part of the world until they kick you out of it.
This movie is a big deal, but more importantly Tremendum is a big deal. Even though we’re only a few hours away from Los Angeles, Fresno is very much its own thing. Hollywood does come here on occasion, but it’s usually to make fun of us. (I’m looking at you, makers of the indie film “Fresno.”) The support we’ve gotten from the community on this is incredible and will allow us to both stick around and do so much more in the future. I’m grateful to be in the middle of all of it. I predict big things.